The Health and Well-being Assessment

The Health and Well-being Assessment sends clinicians into members’ homes for basic wellness checks. It provides an additional level of care and supports the member’s primary care provider.

On this team, I managed documentation and content strategy for large-scale outreach, keeping everything organized, compliant, and up to date. I track and coordinate hundreds of assets, using project management best practices to support Health and Well-being Assessment and STARS initiatives. I also audit member communications to ensure vendors meet program standards.

On the marketing side, I develop targeted strategies to drive engagement through direct mail and telemarketing scripts.

I set up this website to inform members of how the HWA works, mitigate their concerns and encourage sign-ups and completions. It was originally hosted on a custom WordPress site. I later oversaw the migration onto Humana’s own platform.

I oversaw the development of this site along with Matrix Medical Network and Linkwell Health. Linkwell provides the articles while I edit and customize them to Humana’s standards.

This site is part of an all-digital behavioral change initiative targeted at more digitally savvy seniors. The content introduces them to the HWA and provides branching nurture journeys depending on the member’s behavior.